It's true! These simple words are called "tags," and they act as labels that help specialized search engines identify the subject matter of your blog posts. These tags also alert the search engines whenever you publish a new post -- so when someone uses one of these search engines to look for blogs related to a certain topic, posts that are tagged with that topic label will appear at the very top of the listings, with the most recently published post appearing first.
So what this means is, if you add certain tags to the end of your posts, you can drive a whole lot more traffic to your blog -- and all this traffic is going to be made up of people who are actually searching for blogs on the topics YOU'RE writing about!
Sounds pretty cool, huh?
Okay, so here's how tags actually work:
After you finish writing a blog post, choose a word or phrase that accurately describes the topic of your post. That word is going to be the "keyword" label for your tag. (For example, if I was going to create a tag for this post, I'd probably label it "Tags.")
You don't have to stop at one tag, though -- you can add as many tags to your blog as you want! (You just have make sure those tag labels are relevant to the content of your post -- people who do a search on those words and click on your blog will be annoyed if your posts have nothing to do with the topic they're looking for. And you DON'T want to annoy your readers -- otherwise, they'll never come back!)
So for this blog, I could also add the following tags: "Derek Gehl," "Internet Marketing," and "Blog Traffic," just to name a few.
Once you've created your list of tag words or phrases, all you have to do is attach a snippet of HTML code to each one, so that the search engines can recognize them as tags. (I'll tell you exactly what code to use in a moment... )
If you're the kind of person who goes cross-eyed at the thought of generating HTML code, don't worry! There are free online tools you can use to create your tags for you, such as the one at Keotag.com
Now, here's the kicker: the HTML code you use to create your tags is going to be different, depending on the search engine you want to "read" them. That's because tags work by actually linking your blog post straight to the search engine's index. (For example, if you go to Keotag.com, you'll see that you can make tags for Technorati, a popular blog community, or Flickr, the 'Net's largest photo blog community, or del.icio.us, a popular online bookmark site.)
Right now, the best place to link your blog tags is Technorati. In case you've never heard of it, Technorati is the Internet's most popular blog community. Currently, Technorati has over 45.3 million blogs in its index -- that's up from 24 million in January, which means it's grown a whopping 88% in just five short months!
And all these web pages are linked together via more than 2.5 billion Technorati tags that allow people to surf from one linked blog to another, or to find blogs related to certain topics by using Technorati's search engine.
This means that if someone does a search on "Internet Marketing" on Technorati's search engine, for example, this blog post should appear at the top of the listings. (Until it gets bumped off the list by more recent posts that are tagged with "Internet Marketing," that is... but in the meantime, I should get a whole lot of extra traffic to my site!)
Not only that, but if any other blogs are also tagged with the keyword label, "Internet Marketing," then they're going to be linked to this blog post as well -- which means that some of their readers might click on the "Internet Marketing" tag at the bottom of their blog post and be sent to mine!
Tagging in Technorati is easy. All you have to do is follow these three simple steps:
Go to your Account page on the Technorati site and "claim" your blog (in other words, register it) under the "Your Blogs" header. Include Technorati tags in your posts by inserting an HTML link at the bottom of each post. The tag should look like this: [tagname] Once you've created a new HTML snippet for each of your tags, using a different tagname for each one, you're done! Your blog post should now be indexed with Technorati, so you can take advantage of their HUGE community of blog readers.
All you have to do is copy the above bit of HTML and add your own "tagname" to it. The tagname is the word or label you want to use for your tag. For example, if I wanted to create a tag for "Praveen Kumar," it would look like this:
If you have a business blog, I highly recommend you start adding Technorati tags to your posts right away. You'll soon find out that driving more readers to your blog is child's play. As in... Tag! You're it!
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