How to Write or Improve a Sales Letter

The words on your web site are what convince people to buy. Here are 12 ways to make your copy work better, along with a few things to avoid.

Keep this checklist handy any time you write a sales letter, web page, ezine ad or selling email.

1. Use a great headline. The headline will sell your reader on reading the rest of the page. It often takes writing over 100 headlines to find one that works best and can last forever.

2. Tell the reader what's in it for them. They want to know how they will benefit, and they want to know it now!

3. Tie every feature of your product back to one of two benefits ... saving time or making/saving money.

4. Keep your paragraph length short. Three to five sentences is best.

5. Break up the length of your copy with sub-headings. Make these one point size bigger than the rest of the copy and make them bold.

6. Read great copy before you begin. Go to the sites of the top money-makers online and read their copy. Never use their wording as your own, but see how they write and then put those concepts to practice in your business. Great sales copy inspires us to write better.

7. Be yourself. Don't try to sound formal. Let your personality shine through and let them know that there is a person behind the words.

8. Use lists for easy reading. Most top selling sites use a generous amount of lists (with bullet points or numbers) so the reader can scan the copy and get the main point.

9. Lead with your #1 benefit. It's rare when people read every word. Make the first thing they read have impact and they will keep reading.

10. Stop writing when you have said it all one time. It's all too easy to repeat yourself when writing. While repetition can be a good teacher, it makes for copy that is often too long.

11. Use a clear "call to action". Tell the reader exactly what you want them to do next. "Click here to become a member of the Directory of Marketing" is much better than "Click here to order".

12. Be specific. People want to know exactly what they can expect to get.


Be sure to avoid these things when writing your sales letter, ezine ad or email.


Find all the times you used the word me, mine, I, or our and replace them. Readers want your copy to be about them.


Do not use multiple exclamation points. Enthusiasm is good but !!!!! makes you look unprofessional.


Don't hype up your offer. People respond to honesty and can hear it in your writing. Be excited and enthusiastic ... yet honest and realistic.


There is no way to over-emphasize how important good copy is to your success. One last tip.

Reading great copy helps you write great copy. Take the time to read the sales letters of the top 10 Internet marketers, and you will see patterns of style emerge that you can use on your page as well.

Praveen Kumar is a retired Submarine Captain. He has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here to learn more about what he has to offer.

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