Internet marketing is a unforgiving business and getting side tracked is almost inevitable. I have often found myself searching and wondering around the internet when I should be concentrating on my business' everyday operation. Everyone who runs their own business on the internet should always make a list of day to day things they need to accomplish. Here's a few things I do on a daily basis to make sure that my business grows.
Getting in the right frame of mind
Starting off my day on the right foot is imparitive to my success. Like the title suggests "consistency leads to success". If I get off track then minutes and hours are lost and everyone knows time is money. Everyday is a challenge, some days are better than others in that you have more sales. Its the days that you don't see a single sale that is the real kicker and these are the days you have to tell yourself that you will never give up. The reason 95% of internet marketers fail is because of this reason. They think they can instantly make riches on the internet and when they don't make money right away they quit and move on to something else. I can honestly tell you that it takes hard work and consistency on a daily basis to make money online. So everyday I get it into my head that failure is not an option and that I won't become part of the ever growing statistic.
Blogging and Pinging
Everyone knows that having a blog to help promote your business is a must. Even better is to self host your blog on your own server as a subdomain of your main website. Keeping traffic on your site is a crucial point in making sales online. Once you have a blog set up you should make posts to it everyday for the first while to build up the content. Search engines love fresh new content and in order to get the search engines crawling on your site you should have alot of content for them to devour. Once you have done this then post every other day or at least 2 to 3 times per week. Remember to ping the posts you make each and everytime you post something new. For pinging services I use Pingoat.com, Pingomatic.com and Ipings.com
Article Submission
Article Marketing is nothing new to the internet but most people will tell you that its a great way to get traffic and one way back links. Once you learn how to write informative and good content its a good idea to get your thoughts out to the world and this is what article marketing is. Article directories ar a dime a dozen on the internet and from just one submission to a directory could potentially get you thousands of vistors and one way back links. What are one way back links you might ask? Well basically its an incoming link to your website. Most article directories allow you have an author box, resource box or bio box and this is where you tell the reader about you or where they can get more info about what you have wrote. When putting a link to your website in the "author box" you should always try to anchor it in keywords that relate to your site.
Generally I write 1 or 2 articles per week and submit them to about 450 article directories. I do use article submission software which makes the task much easier. To use the same submitter software I use visit my site and get it for free. The submitter comes with 450+ article directories you can program onto the submitter.
Participating in Forums
I have to admit that since joining a few forums my business and knowledge of internet marketing has growen immensely. At first I just read everything I could and learned from all the people on the forum. When I had something to say that was informative and helpful I made a post. When you make a post to a topic it should help the person who made the original post and unless you have something to contribute you should not post at all. If you have a question or something you wish to discuss then make a post and someone will most likely help you out. Basically I use forums to learn about internet marketing and get answers to questions I have. Remember the saying "you learn something new everyday", well this is why I go and participate in forums. To find some well known forums to join enter "Forums" into your favorite search engine.
Directory Submission
I regularly use directory submission software to increase the amount of back links to my website. In order to rank well in the search engines one must increase his/her link popularity. The more incoming links to your website means that your site is important and thus search engines rank it higher. To get the software I use visit my website below.
By being consistent you will achieve your goals. Make a list of things you need to do and stick to it at all cost. It just could be the difference between success and failure.
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://WealthOnline-ProfitMachine.com/pips.html
------------------------------------------------------
Tuesday, November 21, 2006
Thursday, November 16, 2006
How to Measure Advertising Success Online
Copyright © Stone Evans, The Home Biz Guy
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://WealthOnline-ProfitMachine.com/pips.html
------------------------------------------------------
http://www.PlugInProfitSite.com/main-14581
It is easy for me to tell you that you need to track the success
of your online advertising. It is also easy for me to tell you
that you must do so in order to know which of your advertising
is helping you to make a profit, to break even, or to break the
bank. Far too many advertisers get caught in the online money
pits in an effort to develop their online business.
DON’T BE AFRAID
I also know that when I say these things, some people get
spooked. People get spooked because although they might run an
online business, they may not understand the technology that
keeps their business running.
Let’s face it.
More people are learning how to design and develop their own
webpages. In fact, software has been created to help them do so
rather easily.
But when it comes down to the more complex technologies such as
web logs, database technology, and web programming, most people
just freeze up and fail to make an informed decision.
Some will turn to a programmer with hopes that a programmer
could save their online business, and many will get burned by
their personal programmers. When a programmer burns a webmaster,
the cost can be very high. And at the end of the day, the
programmer may leave the webmaster with a broken web site.
The only real choices left to most webmasters is to learn how to
install pre-made scripts on their own, or to keep their websites
technologically simple. *Technologically simple* often fails to
help the webmaster find the success that he or she so fervently
desires.
UNDERSTANDING THE NATURE OF PRE-MADE SCRIPTS
Web software is often very simple in its installation, so the
webmaster really should not fear it.
All one needs to install their own pre-made web scripts
(software) is an online web site file manager or optional FTP
software. They will also need the ability to change the
*permissions* on the files on their web server.
When downloading scripts for installation on your server, the
file may come in .zip, .tar, or .gz format. Each of these are
variations on the compressed / zipped file format. There are
many utilities available for unzipping files. One such utility
is WinZip which can be found at: http://www.winzip.com
Most scripts, once downloaded and unzipped, may appear in text
format with extensions such as .php, .cgi, .pl or .cfg.
Most of these files can be read as plain text in an application
like NotePad. Occasionally, the file will be in a binary format
which cannot be read with a text editor.
The files which can be read in a text editor are often written
in the Perl or PHP programming languages.
While most of the scripting will seem like Chinese to you, you
will be able to pick out certain sections that can be read and
understood easily.
If the application also contains a .cfg file, this is your
configuration file that can usually be changed to reflect your
own personal needs or desires for the operation of the software.
NEXT STEP, UPLOAD THE FILES TO YOUR SERVER
Most of these web applications will have a readme.txt file
included with it. If it does, please read it. If it does not,
don’t worry, this section is for you.
You must upload the files to your server as plain text. If you
are using FTP to upload the files, then you must tell your
software to upload the files in ASCII format. If you are using
your web file manager, then the files will automatically upload
correctly.
Once the file is on your server, then you must change the file
permissions.
Files with the extensions .php, .cgi, or .pl are executable
files and there permissions must be set to 755. Files with the
extensions .cfg, .txt, or .html must have their permissions set
to 644. Files and folders that will be written to must have
their permissions set to 777. Files with no extensions can be
classified as any of the above, so check the readme.txt file.
755 defines an executable file. 644 defines a read-only file.
And 777 defines a writable file.
Once the files are on your server and the permissions are set
correctly, the application you have placed on your server should
work for you just fine.
LOCATING PRE-MADE SITE TRACKING SCRIPTS
Probably one of the best resources for locating pre-made scripts
is: http://cgi-resources.com
If after reading this article you still fear the task of
installing a pre-made script on your server, then you might
seriously consider remotely hosted site tracking software. If
you opt for this route, be sure to buy the pro version of the
software offered. If you don’t choose the paid version, you
might find your own competitors having access to your site
tracking data! That should not be an acceptable option to you.
THE PURPOSE OF SITE TRACKING
With site tracking software running on your server, you can
review how many people came to your website and what URL’s they
might have used to find your website. You can also see where
your visitors have come from, when they came, how long they were
on your site, at what page they entered and left your site, and
much more.
This is the kind of information that will help you to determine
with some certainty how effective your advertising is and how
profitable your advertising can be.
Operating without tracking data is tantamount to operating a
business with the intent purpose of failing.
I truly want you to succeed with your online business. I know
deep down in my heart that the more people who find success
online, the greater my own chances for remaining profitable over
the long haul. *A rising tide floats all ships.*
To Your Success!
Stone Evans, The Home Biz Guy
P.S. If you want to short-cut your path to online success, I
encourage you to sign up for the Plug-In Profit Site service and
get your first website setup within the next 24 hours. Visit
this site to get the details:
http://www.PlugInProfitSite.com/main-14581
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://WealthOnline-ProfitMachine.com/pips.html
------------------------------------------------------
Sunday, November 12, 2006
Getting Started with Success University - The Key to your Online/Offline Success
Getting Started with Success University - The Key to your Online/Offline Success
If knowledge is the key to success then Success University is the
answer. Knowledge is the basic seed that makes you grow. There is no
better program on the internet than the Success University to help
you interact with the best minds in the universe to not only help you with
with your business but also with your over all development.
This is possibly the best gift you can give to your family and children.
As a special promotion you can start with this program by just
donating $2 to a charity. More over Success University is also huge business
Opportunity that can set you financially free.
If you are not a member of Success University and you would like to find out more I recommend signing up for this free Success University Email training course. You'll receive a copy of Napoleon Hill's famous "Think and Grow Rich" e-book which is worth $18.95 and the Success University newsletter worth $79. You can always unsubscribe at any time if you don't like it.
You'll also find out how you can take a two week trial of Success University just by donating $2 to ‘Save the Children‘. This will give you instant access to $1949 of top quality training on personal development, leadership, sales, communication, network marketing, internet marketing, motivation, real estate and finance. Plus you'll also get $848 worth of bonuses which you can keep regardless of whether or not you decide to remain a member of Success University.
I'd like to give you some tips and suggestions for getting started with Success University. It's very easy to become overwhelmed when you start a new program, especially if you are new to internet marketing. Don't despair - what you need is an action plan.
(1) Login to the Success University Back Office - first of all you should login to the Success University back office. Have a look around and familiarize yourself with the members area. Look at all the menus at the top of the screen and visit each of the pages on the site. Click on the Business Office->My Account->Personal Info menu and check that all your personal details are correct.
(2) Get help - Since you are new to Success University you are bound to have lots of questions when you start out. I would recommend contacting your sponsor to let him or her know a little bit about you. Hopefully they will be able to help with any questions you have and advise you on promotional tips. To find out who your sponsor is login to Success University and click on the Business Office-> Geneology->My Upline. You can also register at the Success University support forums:
- Success University Training Forum
- Success University UK Forum
(3) Learn about Success University - If you are going to promote a program and persuade others to join you, you need to understand as much as possible about the program. If you don't understand Success University how are you going to persuade others to join you? I recommend working your way through the following material over the next few months to make sure that you understand Success University:
- Success University Bootcamp - when you join Success University you will be sent the Bootcamp training emails. This is a 14 day training series designed to familiarize you with Success University and get you on the right track. If you haven't received the emails (or you have deleted them :-) login to Success University and click on Learning Center-> SU Bootcamp to read the training.
- Jim Rohn Success Plan - This is a 25 part weekly email training series which will teach you how to become successful with Success University and in life. You can also access these emails by clicking on Learning Center-> Jim Rohn Success Plan while you are logged into Success University.
- Compenation Plan - It also makes sense to familiarise yourself with Success University's powerful compensation plan. On the Success University site you'll find a PDF document explaining the different kinds of commission and an audio recording by Trisha Smith, one of Success University's top earners. I'd recommend listening to the audio call recording to get a good understanding of the compensation plan.
- Getting Started Checklist - There is a useful getting started checklist in the learning center. This also has a link to the recorded version of the Saturday fast start training call which you can listen to if you are unable to make the Saturday call.
(4) Add Success Univerisity to your website or blog - If you have your own website or blog you should update this with some information about Success University. This could be a link, a banner, a few paragraphs of information, an article or preferably a combination of these. You can get banners from the Resources->Marketing section of the Success University website. If you don't have a website my personal recommendation is the Plug-In Profit Site. Another free website to promote your Success University is PIF4P. If you'd like a free blog you can create on on Blogger. .
(5) Choose a Success University Page to advertise - There are various Success University pages that you can advertise. These include the http://pkumar4.successuniversity.com/page and the http://pkumar4.successuniversity.com/New_a_Slim.aspx?PgID=12&GrpID=4&Type=1& page (replace pkumar4 with your Success University ID). Alternatively you may want to construct your own splash page.
(6) Free Advertising - there are numerous methods of free marketing and the following are recommended, expecially if you have more time than money!
- Traffic Exchanges - advertise your Success University page in traffic exchanges. You can use the Launcher to increase your efficiency with traffic exchanges. Remember that short splash pages work better in traffic exchanges than long sales letter style pages.
- Article Marketing - This is the best form of free advertising that I know of. Write an article of around 500 words or so in length related to the topic of Success University. You could write about business opportunities and making money, or you could write about motivation or being successful. Just make sure it is a topic that is relevant to Success University. If you don't want to write an article yourself I recommend you get free articles from Article Builder and market them through Article Marketer. Once you have your article written add a resource box to the end containing a link to your Success University signup page. Publish this article in as many article directories as possible and you'll gain additional traffic and exposure for months, or even years to come.
- Forum Marketing - Many forums allow you to have a signature promoting your website or opportunity. Find some forums related to home business, internet marketing or even self improvement and make a commitment to post in these forums regularly. Just remember to ensure that you are contributing something useful and don't spam!
Success University is the key to your personality development, success and wealth Creation. Get started today!
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
If knowledge is the key to success then Success University is the
answer. Knowledge is the basic seed that makes you grow. There is no
better program on the internet than the Success University to help
you interact with the best minds in the universe to not only help you with
with your business but also with your over all development.
This is possibly the best gift you can give to your family and children.
As a special promotion you can start with this program by just
donating $2 to a charity. More over Success University is also huge business
Opportunity that can set you financially free.
If you are not a member of Success University and you would like to find out more I recommend signing up for this free Success University Email training course. You'll receive a copy of Napoleon Hill's famous "Think and Grow Rich" e-book which is worth $18.95 and the Success University newsletter worth $79. You can always unsubscribe at any time if you don't like it.
You'll also find out how you can take a two week trial of Success University just by donating $2 to ‘Save the Children‘. This will give you instant access to $1949 of top quality training on personal development, leadership, sales, communication, network marketing, internet marketing, motivation, real estate and finance. Plus you'll also get $848 worth of bonuses which you can keep regardless of whether or not you decide to remain a member of Success University.
I'd like to give you some tips and suggestions for getting started with Success University. It's very easy to become overwhelmed when you start a new program, especially if you are new to internet marketing. Don't despair - what you need is an action plan.
(1) Login to the Success University Back Office - first of all you should login to the Success University back office. Have a look around and familiarize yourself with the members area. Look at all the menus at the top of the screen and visit each of the pages on the site. Click on the Business Office->My Account->Personal Info menu and check that all your personal details are correct.
(2) Get help - Since you are new to Success University you are bound to have lots of questions when you start out. I would recommend contacting your sponsor to let him or her know a little bit about you. Hopefully they will be able to help with any questions you have and advise you on promotional tips. To find out who your sponsor is login to Success University and click on the Business Office-> Geneology->My Upline. You can also register at the Success University support forums:
- Success University Training Forum
- Success University UK Forum
(3) Learn about Success University - If you are going to promote a program and persuade others to join you, you need to understand as much as possible about the program. If you don't understand Success University how are you going to persuade others to join you? I recommend working your way through the following material over the next few months to make sure that you understand Success University:
- Success University Bootcamp - when you join Success University you will be sent the Bootcamp training emails. This is a 14 day training series designed to familiarize you with Success University and get you on the right track. If you haven't received the emails (or you have deleted them :-) login to Success University and click on Learning Center-> SU Bootcamp to read the training.
- Jim Rohn Success Plan - This is a 25 part weekly email training series which will teach you how to become successful with Success University and in life. You can also access these emails by clicking on Learning Center-> Jim Rohn Success Plan while you are logged into Success University.
- Compenation Plan - It also makes sense to familiarise yourself with Success University's powerful compensation plan. On the Success University site you'll find a PDF document explaining the different kinds of commission and an audio recording by Trisha Smith, one of Success University's top earners. I'd recommend listening to the audio call recording to get a good understanding of the compensation plan.
- Getting Started Checklist - There is a useful getting started checklist in the learning center. This also has a link to the recorded version of the Saturday fast start training call which you can listen to if you are unable to make the Saturday call.
(4) Add Success Univerisity to your website or blog - If you have your own website or blog you should update this with some information about Success University. This could be a link, a banner, a few paragraphs of information, an article or preferably a combination of these. You can get banners from the Resources->Marketing section of the Success University website. If you don't have a website my personal recommendation is the Plug-In Profit Site. Another free website to promote your Success University is PIF4P. If you'd like a free blog you can create on on Blogger. .
(5) Choose a Success University Page to advertise - There are various Success University pages that you can advertise. These include the http://pkumar4.successuniversity.com/page and the http://pkumar4.successuniversity.com/New_a_Slim.aspx?PgID=12&GrpID=4&Type=1& page (replace pkumar4 with your Success University ID). Alternatively you may want to construct your own splash page.
(6) Free Advertising - there are numerous methods of free marketing and the following are recommended, expecially if you have more time than money!
- Traffic Exchanges - advertise your Success University page in traffic exchanges. You can use the Launcher to increase your efficiency with traffic exchanges. Remember that short splash pages work better in traffic exchanges than long sales letter style pages.
- Article Marketing - This is the best form of free advertising that I know of. Write an article of around 500 words or so in length related to the topic of Success University. You could write about business opportunities and making money, or you could write about motivation or being successful. Just make sure it is a topic that is relevant to Success University. If you don't want to write an article yourself I recommend you get free articles from Article Builder and market them through Article Marketer. Once you have your article written add a resource box to the end containing a link to your Success University signup page. Publish this article in as many article directories as possible and you'll gain additional traffic and exposure for months, or even years to come.
- Forum Marketing - Many forums allow you to have a signature promoting your website or opportunity. Find some forums related to home business, internet marketing or even self improvement and make a commitment to post in these forums regularly. Just remember to ensure that you are contributing something useful and don't spam!
Success University is the key to your personality development, success and wealth Creation. Get started today!
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
Saturday, November 11, 2006
Promoting Your Business with Copper Wire? Think Again.
Copyright © Stone Evans, The Home Biz Guy |
 |
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
Friday, November 10, 2006
Understanding the Different Methods of Offline Promotion
Copyright © Stone Evans, The Home Biz Guy
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
http://www.PlugInProfitSite.com/main-14581
No business can survive the long run without some form of
consistent advertising. As a result, most business owners will
eventually consider using advertising to promote their business.
The toughest part of the advertising equation is in determining
where and how to spend your advertising dollars. If you do it
wrong, you could plunk down your entire advertising budget and
receive absolutely no return on your investment. But, if you do
it right, your advertising could continue to bring a nice return
for years to come.
HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS
In order to make good decisions concerning how to spend your
advertising budget, you must first have a good understanding of
the different types of advertising and promotion available and
what can be expected to be achieved by each.
· You must understand which markets the different media's can
reach.
· You must understand the demographics of the media's
consumers.
· You must understand the buying habits of the consumers
reached through the media.
WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S SHOULD BE CONSIDERED
The media's that people think of most often are television,
radio, newspaper and magazine advertising. Of course, these are
the big boys that big businesses use regularly.
Other methods of promotion include trade shows, press releases,
direct sales, telemarketing, word of mouth, branding and
billboard advertising.
CONSIDERING THE BIG MEDIA OUTLETS
The big boys of advertising media's generally cost big bucks.
Given certain circumstances, the big media's can be bought for
very little money.
Take for example, television, radio and newspapers cost big
bucks during their prime times, but can be bought for pennies on
the dollar during non-primetime hours.
Television primetime is between 7pm and 10pm. Radio primetime is
between 7am and 6pm. With newspapers, the primetime is
Wednesdays and Sundays.
If you intend to hit a media during prime time, get ready to
drop some bucks. Primetime means that you will be able to hit
more consumers during these times. So, in most cases, a
primetime buy will enable you to reach more people with your
advertising.
Non-primetime hours can still deliver a lot of eyes and ears to
your message, and sometimes, these off-hours can be bought for a
bargain basement price.
GETTING MILEAGE FROM EVENTS
Trade shows and press releases are more event-driven. The trade
show is the event, while the press release generally exploits an
event.
Trade shows are an exceptional tool when you deal directly with
potential sellers of your products or services. Other shows are
directed at the consumer, and those can be very valuable avenues
for sales as well.
The press release is aimed towards gaining attention for a
business by distributing newsworthy information about the
business.
Sometimes the appearance of a business at a trade show or other
show can provide the necessary angle for a press release. But
most often, a successful press release will actually require
more noteworthy information than the appearance of a business at
a show.
Yet, even the most mundane of information could be spiced up to
give the real air of importance necessary to get your press
release read and printed.
The great thing about a press release is that might permit you
to get relatively inexpensive promotion on television, radio,
newspapers and magazines; for far less than what it would cost
you to buy advertising in those same outlets.
UTILIZING A SALES TEAM
Depending on what type of business you run and the consumers you
are trying to reach, you might find direct sales and
telemarketing to be very lucrative ways to drive sales to your
business.
Both are very similar in nature. Direct sales can be very
expensive, as it requires a great investment of time to
accomodate. Telemarketing seeks to minimize the time
expenditure, but it often leads to a smaller degree of respect
and attention.
Depending on your product or service --- and always depending
upon the people you employ to the task --- each method will be
more suited to each business on an individual basis.
BRANDING YOUR BUSINESS
I grouped branding and billboard advertising together in my
original list for a reason. I did this because billboard
advertising serves most businesses best by helping to support
the process of branding.
Branding is the process of establishing your business as the
supplier of a certain product or service, or in emphasizing a
certain USP (Unique Selling Proposition) as it pertains to your
business.
If branding and USP seems to be a confusing concept, think about
Wal-Mart and their tag line: "Always Low Prices, Always."
Think about Ford Motors, "Quality is Job One."
Think about the Visa Card, "It's Everywhere You Want To Be."
You see, these top corporations have managed to make their USP
part of their branding.
Even if you are only competing in a local marketplace, your USP
can and should fit snugly into your branding strategy.
NO MATTER THE MEDIA OR METHOD
Whichever method or media you should choose to employ in your
advertising and promotion, you should become knowledgable about
your market, and the consumers reached by each media. It is
important to understand which consumers can be reached by a
certain media, and in what quantities.
However you choose to spend your advertising dollars, you should
always track the results of your promotional efforts. Failing to
track successes and failures will ultimately lead to the failure
of a business.
When you know whom you are trying to reach and how you think you
might be able to reach them, you will begin to learn how to use
advertising and promotion to make your business successful. That
is a good thing --- after all, that is why you got into the
business in the first place, isn't it?
To Your Success!
Stone Evans, The Home Biz Guy
P.S. If you want to short-cut your path to online success, I
encourage you to sign up for the Plug-In Profit Site service and
get your first website setup within the next 24 hours. Visit
this site to get the details:
http://www.PlugInProfitSite.com/main-14581
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
Wednesday, November 08, 2006
Understanding the Different Methods of Online Promotion
Copyright © Stone Evans, The Home Biz Guy
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
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Did you realize there are only three types of online
promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive
promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.
For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.
According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database (http://dmoz.org/Computers/Internet/Searching/).
I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.
Yes, you can submit your URL to a FFA page, but FFA’s usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!
Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.
ACTIVE PROMOTIONS
Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple --- work or starve.
Examples of active promotions include Pay Per Click Search
Engines (PPCSE’s), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.
Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials for
others.
Let’s look at articles as a solid example of my point.
You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.
Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.
As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.
This is the best example I can give you of an excellent passive
promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.
My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.
Please continue to educate yourself so that you can avoid the
money pits - instead, strive to find the money barrels. It can
be done. I am living proof.
To Your Success!
Stone Evans, The Home Biz Guy
P.S. If you want to short-cut your path to online success, I
encourage you to sign up for the Plug-In Profit Site service and
get your first website setup within the next 24 hours. Visit
this site to get the details:
http://www.PlugInProfitSite.com/main-14581
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
Tuesday, November 07, 2006
How to Stay Focused on Your Home Business Goals
Copyright © Stone Evans, The Home Biz Guy
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
http://www.PlugInProfitSite.com/main-14581
When you are the owner of a home business, you will find
hundreds of distractions that vie for your time, energy and
focus.
Common distractions include: children, family, friends,
neighbors, pets, phone calls, mail, household chores, video
games, television, neighborhood children, visitors, and so many
more.
As an owner of a home based business, you must always remember
your purpose in bringing your profession home. What was your
reason for wanting to own a home business? Was your goal to work
from home so that you can share in the lives of your children?
Was your goal to be out from under the rule of a tyrannical
boss? Was your goal to have the freedom to work when it is
convenient for you? Was your goal to make tons of money working
for yourself?
Here's a few good tips that will help you stay focused on your
home business:
TIP #1:
Whatever your reason for going out on your own, you must keep
your reason in the forefront of your mind. If you forget your
reason for starting your own home business, you will not be
working for yourself for long. It is far too easy to let
circumstance drive your activities --- and when circumstance is
in the driver's seat, you are more likely to crash and burn.
TIP #2:
Remember --- your own business is a lot like a real job. Some
people go to work to play, some go to socialize, and others ---
most often those who are paid in a commission or tip environment
--- go to work to work and to make money. When you work for
yourself, your salary is directly proportional to your
productivity. Therefore, wouldn't it make sense to stay focused
on getting as much done in as short of a period as possible?
Go to work to work and to make money. Leave playtime and
recreation for when your workday has ended.
TIP #3:
When you are dealing with family in the course of your workday,
it is important to schedule your activities as much as possible.
With small children, you must take time when you must, but you
should also work hard to make sure you dedicate a specific
number of hours to your workday.
With older children, it is much easier to tell them that you
will be working between the hours of x and y. Your children and
your friends must understand that certain hours of your day are
devoted to the activities of your business.
TIP #4:
Don't permit your friends and extended family to run over you.
Many people get the blind idea that if one works from home then
they are not actually working.
Well-meaning people may try to fill your doorway to bring advice
about getting a real job. Others may simply believe that if you
are at home, then you are fair game for chitchat and
socialization.
You must stand firm. You must make certain your friends and
family understands that when you are working, then you ARE
working! If they wish to socialize with you, then they need to
do it during the hours that are not dedicated to your home
business.
You are the only one who can stand up for you. Your friends and
family will seldom be able to appreciate your dedication to your
home business, unless you make the effort to make sure that they
have the same respect for your business that you do.
TIP #5:
You should allot a certain portion of your day to email and to
regular mail. For example, allot one hour in the morning and one
hour in the afternoon to handling your written communications.
Unless you dedicate certain times to the handling of these
communications, you will soon find yourself on the downward
slope of decreased productivity.
TIP #6:
When you find yourself spending too much time doing
non-productive activities, then you should seriously consider
finding a third-party service provider who will assist you in
those non-profitable business activities.
As an example, you might be in the mail-order business. You
might believe that your time is best spent writing ad copy and
setting up your advertising, but you find yourself spending far
too much time taking care of your books to take care of your
advertising in the manner that you should. In this event, it
might make more sense to hire a bookkeeper to handle your
financial records for you.
CONCLUSION:
In the end, the success of your home business is entirely and
completely reliant upon you and the decisions that you make.
You had your reasons for deciding to start your own home based
business. You must always keep your reasons in the forefront of
your mind. You must always be able to rely upon your own self
and your dedication to the success of your business.
Your friends and family might be annoyed that they cannot come
visit upon their own whim, but when success comes to you and
your business, they will better appreciate you for putting your
foot down when necessary.
Success is within your reach, if only you can stay focused on
your goals. You must decide to reach for your goals, and then,
you must have the discipline necessary to reach them.
To Your Success!
Stone Evans, The Home Biz Guy
P.S. If you want to short-cut your path to online success, I
encourage you to sign up for the Plug-In Profit Site service and
get your first website setup within the next 24 hours. Visit
this site to get the details:
http://www.PlugInProfitSite.com/main-14581
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
Saturday, November 04, 2006
What is a Plugin Profit Site?
In very simple terms a Plugin Profit Site is a professional home business website created by Stone Evans.
If you sign up for a Plugin Profit Site, within 24 hours you will be the proud owner of site that looks like this
Once you have your site it is 100% yours and you can keep it as it is or make changes as you wish.
Your Plugin Profit site will contain:
- Informative articles and information on starting a home business
- Information on 5 high quality legitimate business opportunities and programs - if anyone signs up for these business opportunities from your website you will either earn an income immediately (in the case of Host4Profit and Empowerism) or you will have the potential to earn money in the future (in the case of SFI, IMC and Traffic Swarm)
- A Signup box, where visitors to your site can sign up for free to your home business ezine
You are also provided with:
- A free autoresponder account pre-loaded with 400 days worth of informative home business and internet marketing emails, which also happen to advertise each of the business opportunities and your website.
- A 30 days to Success Ebook by Stone Evans to teach you how to promote your new website
To make money from your website, all you need to do is follow the intructions in the ebook to promote your website.
To find out more information visit the Plugin Profit Site
Watch out for my next few posts where I will be explaining:
- Each of the 5 programs that are part of the Plugin Profit Site - SFI, Empowerism, IMC, Traffic Swarm and Host4Profit
- How much it costs to get your own Plugin Profit Site
- How much money you can make with Plugin Profit Site
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
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Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
Advertising Your Home Business on a Budget
Copyright © Stone Evans, The Home Biz Guy
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
http://www.PlugInProfitSite.com/main-14581
When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will face
is how to drum up new business.
If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed your
what you offer, then your next task is to find others who will
help keep your doors open.
Many people know that they must turn to advertising at some
point in the future, but they hope that day will be long down
the road. For some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must come up with
creative solutions for meeting our home business advertising
needs while working within our budget.
Most people have a misconception about having to spend lots of
money in order to advertise their home business. When you start
out, you honestly will not have much money available for
advertising, and if you do, you should still spend it wisely.
Before you jump headfirst into the world of advertising, let me
share some of the lessons I have learned concerning this most
important topic.
LESSON #1
It does not have to cost an arm and a leg to advertise your home
business, unless you fail to plan and fail to test.
As much as is possible, you should always test your advertising.
If you jump in and start dumping tons of money in to advertising
without first testing your advertising, you might find yourself
broke and without sales at the end of the road. Most people who
commit this error write off their failure on the home business
they chose or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility for their
mistake, they will never learn from their mistake. Don't let
this be you.
LESSON #2
All testing should be done in blocks. If you begin to advertise
simultaneously in newspapers, radio and television, how will you
know which advertising is bringing people to your cash register?
You won't. All you will know that something might be working,
but you will not know what is actually doing the trick.
Even if you tell people in your advertising to tell you how they
found you, my experience shows that fewer than 10% of the people
ever will tell you anything --- and those people who do may not
even get the facts straight! You cannot rely on your customers
to tell you what advertising is working for your home business.
You must put in the extra effort to know for yourself.
LESSON #3
Only when you have a proven and solid advertising portfolio
should you venture to drop big bucks in an advertising campaign.
Even then, you should be careful to keep further measurements to
determine how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as many people,
but depending on the kind of media and other factors, the
additional exposure will only generate twice as many sales. Keep
your eye attuned to situations like this to get the most from
your advertising dollars.
LESSON #4
As Lesson #3 illustrates, sometimes your best advertising
investment may actually cost you less money. When you are first
starting out, whether you are running a home business or a
business outside of your home, you need to be able to get people
talking and thinking about your business.
If you are busy testing ads in media's such as the newspaper,
magazines, radio, and television, you need to learn ways of
promoting your business that do not require large cash
expenditures. A few examples are:
· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television
Here is more information about each type of low-cost advertising:
WORD OF MOUTH
This of course is the cheapest kind of advertising on the planet
--- it does not cost you anything. Ask your customers if they
know anyone who could also use your products or services. When
they are happy with your offerings and service, they will be
willing to tell you whom you can contact, and they will pass the
word for you.
BUSINESS CARDS
You can usually pick up 500 business cards for about $20. When
you do, hand them out. Do not give more than a couple of cards
to each person. If they need more cards from you, they will ask.
Some people are known to network with others on a regular basis.
Some of these people are also known to be always looking for an
extra few bucks. With these people, you can suggest to them that
if they write their name on the back of one of your business
cards and the card is presented to you, then you will pay a
referral fee to them. You do not have to offer much ---
sometimes one dollar is enough. Look at your home business and
your offerings and decide how much would be a good referral fee.
PRESS RELEASES
Press Releases are a good source for generating news about your
home business. The business editor at your local newspaper is
always on the lookout for a good business story to fill the
business news section of the newspaper.
Of course, the business editor understands the economics of
running a paper and is more inclined to run your story if you
buy advertising in his/her publication, but will still print
stories for special events and openings.
The important thing to remember about Press Releases is that it
must be constructed in the form of a news story. Even if you are
a sole proprietorship, quotes from you should be written in a
third person format: John Doe said, "Your quote here."
A Press Release should pack the most important information at
the beginning of the copy, and leave extra details towards the
end.
You should always provide the reporter who gets the task a
simple and easy way for him/her to contact you directly. Often
the reporter will want to contact you to get details that will
enhance their take on your story.
NON-PRIMETIME ADS ON RADIO AND TELEVISION
Believe it or not, some of the best rates for radio and
television are on the overnight and non-primetime venues. These
target times are not a total waste as they can easily keep the
infomercial people in business.
These off-hours are just less populated than the primetime hours.
Don't be afraid to check your local radio and television rates
for non-primetime hours to see what bargains may exist. With
television, primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours available to
advertise your home business at discount rates!
IN CONCLUSION
When it comes down to it, there is a lot to understand about
advertising, but when you have the basic knowledge down pat,
everything will fall into place and bring more dollars to your
bank account.
To Your Success!
Stone Evans, The Home Biz Guy
P.S. If you want to short-cut your path to online success, I
encourage you to sign up for the Plug-In Profit Site service and
get your first website setup within the next 24 hours. Visit
this site to get the details:
http://www.PlugInProfitSite.com/main-14581
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
Friday, November 03, 2006
FREE way to Promote your Plug In Profit Website
Here is a new FREE way to promote your PIF4P website.
How many spam emails do you get every day? Here is a
technique you can use to take advantage of it.
When you get spam email reply like this:
Thank you for your offer. I will look it over. Here's a free
advertising gift for you.
http://WealthOnline-ProfitMachine.com/pips.html
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
How many spam emails do you get every day? Here is a
technique you can use to take advantage of it.
When you get spam email reply like this:
Thank you for your offer. I will look it over. Here's a free
advertising gift for you.
http://WealthOnline-ProfitMachine.com/pips.html
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.
-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://wealthonline7.payitforward4profits.com
------------------------------------------------------
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